Before launching her luxury body care brand, Salia Bey spent over eight years mastering the art of leadership — guiding teams, scaling operations, and shaping brands as an HR Business Partner, Department Director, CEO, and Operations Manager. Along the way, she built two successful businesses from the ground up, fueled by a passion for excellence and a relentless commitment to innovation.

But for Salia, leadership was never just about titles or outcomes — it was about experience. Crafting moments, building trust, elevating standards. That same philosophy now shapes her newest venture: a premium body care line designed to transform daily rituals into something extraordinary.

With an eye for detail, a respect for craftsmanship, and a deep belief in the power of self-care, Salia is creating more than products — she’s creating a world where Modesty, luxury, and authenticity live side by side.

Licensed Cosmetologist & Holistic Hair Care Specialist
Over a Decade of Clinical and Restorative Hair Experience

Alitah Bey is a licensed cosmetologist and holistic hair care specialist with over 10 years of professional experience in hair restoration, scalp health, and loc maintenance. Her practice integrates clinical knowledge with a whole-body approach, emphasizing the deep connection between internal health and external hair and scalp conditions.

Ms. Bey is highly regarded for her thorough consultations, during which she assesses not only hair care routines but also medical history, genetic predispositions, skin conditions, lifestyle factors, and nutritional influences. This comprehensive diagnostic approach allows her to develop customized treatment plans aimed at restoring and maintaining optimal scalp and hair health.

Her foundational expertise includes the identification and management of various scalp disorders, damage reversal for chemically or environmentally stressed hair, and structural repair for locs. Alitah pursues continuing education annually to remain at the forefront of cosmetic science, trichology principles, and evolving best practices—ensuring her clients receive the highest standard of evidence-based care.